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who am i

who? what? why?

Dec 8, 2025

Hi, it’s Emir. I’m a software engineer, with plenty of start-up experience, currently living in Turkiye. There are a couple of reasons why I decided to create my own blog page, let’s start with looking at them:

First and foremost, I love talking to myself and my loved ones — and writing is the closest experience to talking to spill out the things that are spinning around in my head. I can literally talk for hours about career development — I love my job and the freedom it offers, and the potential it has to make a change —, life — from finding ways to self-motivation to critisizing the processes and routines in life we’re “forced” to normalize —, AI — how to make the best use of AI in daily-life and at work —.

Secondly, I’m so in love with building software systems, and what I find insightful, interesting, and new are always worth writing about, it comes with some benefits as well. One, it helps me understand the concepts better. As Einstein once said: “If you can’t explain it simply, then you don’t understand it well.”. So this is kind of a challenge for me to explain things in this field (it’s technical) by writing. Two, I think it’ll help people who have the same interests learn new things, gain different perspectives, and share knowledge, or simply just have fun! Three, words persist! Talking about something may be forgotten after a while, but words always stick around, and it’s good to have a record of ideas that deserve to live!

For the third reason, I couldn’t really come up with anything sensible — but I think it’s also just for fun! I’ll imagine when writing each blog post that you are sitting across from me and we’re having a live conversation, and it’s my turn to speak. Thus, I’d like to hear your opinions about everything I write and see the world like you see!

With that being said, let me tell you a bit about myself. I started studying Computer Engineering in 2019 and that’s when I met programming. I remember the first time I saw a video about programming and colorful lines in a text editor. My eyes and brain suffered and begged me to close the video. Then I started learning programming and grasping HTML and CSS. Then, in my first year in college, I got my first job and my career started there.

My first job was purely around HTML, CSS, and vanilla JS, building web applications for an agency. After 6 months there, I got a frontend internship role at a startup in the UK. After a successful internship period, I became a frontend engineer in the team, and our startup was acquired 6 months into my new position.

The acquisition was quite exciting, being welcomed by so many people, meeting new engineers, getting used to their culture, etc. I was doing all this work along with my university studies and kept working at that job until I graduated from university. I completed my degree with the highest CGPA in the department and got an invitation from the CEO of the acquired startup I had worked for to join their new startup. Well, that was a great opportunity for me and I really liked their vision, so accepted the interview offer and the role (as the second engineer of the company!). I’m still working at that startup, Fit Collective, to build software for fixing the biggest problem of all fashion brands — returns. We’re using AI and building smart data solutions to reduce returns and make our customers, their customers, and the planet happy altogether!

Currently in life, I’m trying to understand and use AI in different areas and get myself familiarized with the AI tools as much as possible. I believe that AI will only get better and be used in more places, by more people, over time. So, I think learning it and being on the front foot will put me in a great place in tomorrow’s world.

Oh, and one last note before you go: I might use AI to format the end-text before publishing, but I’ll never get an AI tool to write the text for me. It’s completely contrary to the whole point here.